{"id":20790,"date":"2017-09-15T15:00:19","date_gmt":"2017-09-15T13:00:19","guid":{"rendered":"https:\/\/www.def-shop.com\/magazin\/?p=20790"},"modified":"2017-09-15T12:14:01","modified_gmt":"2017-09-15T10:14:01","slug":"new-in-the-hundreds","status":"publish","type":"post","link":"https:\/\/www.def-shop.com\/magazin\/new-in-the-hundreds\/","title":{"rendered":"New in: The Hundreds"},"content":{"rendered":"<p>Bei The Hundreds spielen alle nach ihren eigenen Regeln. Hier l\u00e4sst sich stylem\u00e4\u00dfig niemand was vorschreiben! Damit bleiben die Gr\u00fcnder der Fuck-Off-Tradition von Punk und dem Freiheitsbegriff der Surf- und Skateboard-Kultur treu und sind damit mega erfolgreich. Damit ist das Label bei uns genau richtig: Welcome to DefShop!<\/p>\n<p>Mit dem Statement \u201cPeople over product\u201d, beginnt die Zusammenarbeit von Bobby Kim und Ben Shenassafar im Jahr 2003. Aber auch \u00fcber 10 Jahre nach der Gr\u00fcndung ihres Labels, unz\u00e4hligen Erfolgen, Kollaborationen und \u00fcberm\u00e4\u00dfigem Fame, sind die Beiden auf dem Boden geblieben und konzentrieren sich weiterhin auf ihre People. Und die kommen wie die Zwei selbst aus verschiedenen Subkulturen und Nationen. Besonders wichtig f\u00fcr Kim und Ben: Die Einfl\u00fcsse der AAPI-People (Asian and Pacific Islanders), die den Los Angeles Street-Style zwar gepr\u00e4gt, aber von der \u00d6ffentlichkeit daf\u00fcr nie wirklich Fame bekommen haben.<\/p>\n<h2>The Hundreds: Dedication to Street-Culture<\/h2>\n<p>Bis heute schreibt Ben viele Blog-Beitr\u00e4ge f\u00fcr das Label selbst und erkl\u00e4rt dort zum Beispiel den Einfluss von Hardcore-Musik auf den Style von <strong>The Hundreds<\/strong>. Statements wie \u201eStand up and stay true\u201c zeigen klar, wie wichtig es den Beiden ist, sich selbst und ihren Roots treu zu bleiben. Da versteht es sich ja schon von selbst, dass die Designer andere K\u00fcnstler, wie Aaron Kai oder KC Ortiz supporten und mit Rappern wie Franc Ocean zusammenarbeiten.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 750px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BVDbIkwln4d\/\" target=\"_blank\" rel=\"noopener\">Ein Beitrag geteilt von The Hundreds (@thehundreds)<\/a> am <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-06-07T21:30:21+00:00\">7. Jun 2017 um 14:30 Uhr<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 750px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 61.898148148148145% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BU4cQiFlWxY\/\" target=\"_blank\" rel=\"noopener\">Ein Beitrag geteilt von The Hundreds (@thehundreds)<\/a> am <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-06-03T15:08:31+00:00\">3. Jun 2017 um 8:08 Uhr<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Durch Brand-Kooperationen mit <a href=\"https:\/\/www.def-shop.com\/magazin\/fila-ikonische-streetwear-der-90er\/\" target=\"_blank\" rel=\"noopener\">Fila<\/a>, <a href=\"https:\/\/www.def-shop.com\/adidas\/\" target=\"_blank\" rel=\"noopener\">adidas<\/a> oder X-Grizzly, streng limitierten Auflagen und exklusiven Shop-Kollektionen, haben es die Designer geschafft, Street-Styles f\u00fcr genau ihre Leute zu machen. Zum Beispiel Shirts, mit der Adresse des jeweiligen Shops im Logo. Geile Idee!<\/p>\n<p>Jetzt sind die Designer auch noch unter die Filmemacher gegangen und zeigen in \u201eBuilt to Fail: A Streetwear Story\u201c die Geschichte der Streetwear. \u00a0Daf\u00fcr holten sie sich Stimmen von Rick Klotz von Freshjive, Eli Bonerz von X-Large und j\u00fcngeren Designern wie Spanto von Born X Raised.<\/p>\n<div class=\"lyte-wrapper\" style=\"width:853px;max-width: 100%;margin:5px;\">\n<div class=\"lyMe hidef\" id=\"WYL_YA5EKQSU670\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><meta itemprop=\"thumbnailUrl\" content=\"\/\/i.ytimg.com\/vi\/YA5EKQSU670\/maxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/YA5EKQSU670\" \/><meta itemprop=\"uploadDate\" content=\"\" \/><\/p>\n<div id=\"lyte_YA5EKQSU670\" data-src=\"\/\/i.ytimg.com\/vi\/YA5EKQSU670\/maxresdefault.jpg\" class=\"pL\">\n<div class=\"tC\">\n<div class=\"tT\" itemprop=\"name\"><\/div>\n<\/div>\n<div class=\"play\"><\/div>\n<div class=\"ctrl\">\n<div class=\"Lctrl\"><\/div>\n<div class=\"Rctrl\"><\/div>\n<\/div>\n<\/div>\n<p><noscript><a href=\"https:\/\/youtu.be\/YA5EKQSU670\"><img loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/YA5EKQSU670\/0.jpg\" alt=\"\" width=\"853\" height=\"460\" \/><br \/>Dieses Video auf YouTube ansehen<\/a><\/noscript><meta itemprop=\"description\" content=\"\"><\/div>\n<\/div>\n<div class=\"lL\" style=\"max-width:100%;width:853px;margin:5px;\"><\/div>\n<p>Dank der unterschiedlichen Roots und Einfl\u00fcsse, findest Du in der Kollektion College-Styles und Graffiti-Prints, aber auch Statement-Shirts oder fette Colour-Blocks. Mit dem inzwischen bekannten Adam Bomb- und dem Big Rose-Logo haben die Beiden auf jeden Fall schon mal ein weltweites Zeichen f\u00fcr Street-Culture gesetzt. Die Logos finden sich auf ihren Shirts, Caps, <a href=\"https:\/\/www.def-shop.com\/maenner\/hoodies\/\" target=\"_blank\" rel=\"noopener\">Hoodies<\/a> oder Jacken. Und wir finden es einfach nur top! Die neuen Styles von The Hundreds gibt es ab sofort bei uns im DefShop!<\/p>\n<h3>Die aktuelle &#8220;The Hundreds&#8221;-Kollektion<\/h3>\n<div style=\"width: 100%; margin: 0 auto;\" class=\"ml-slider-3-11-1 ml-slider-pro-2-7-1 metaslider metaslider-flex metaslider-22522 ml-slider\">\n    <style type=\"text\/css\" id=\"metaslider-css-22522\">\n        #metaslider_22522.flexslider .slides li {margin-right: 5px !important;}\n    <\/style>\n    <div id=\"metaslider_container_22522\">\n        <div id=\"metaslider_22522\" class=\"flexslider\">\n            <ul class=\"slides\">\n                <li class=\"slide-22523 ms-external\" style=\"display: none; width: 100%;\"><a href=\"https:\/\/www.def-shop.com\/the-hundreds-crane-hoody-black.html\" target=\"_blank\"><img src=\"https:\/\/cdn.def-shop.com\/original\/the-hundreds-hoody-schwarz-368834.jpg\" alt=\"\" class=\"slider-22522 slide-22523\" \/><\/a><\/li>\n                <li class=\"slide-22524 ms-external\" style=\"display: none; width: 100%;\"><a href=\"https:\/\/www.def-shop.com\/the-hundreds-forever-simple-adam-zip-hoody-athletic-heather.html\" target=\"_blank\"><img src=\"https:\/\/cdn.def-shop.com\/original\/the-hundreds-zip-hoodie-grau-368808.jpg\" alt=\"\" class=\"slider-22522 slide-22524\" \/><\/a><\/li>\n                <li class=\"slide-22525 ms-external\" style=\"display: none; width: 100%;\"><a href=\"https:\/\/www.def-shop.com\/the-hundreds-forever-solid-bomb-crest-hoody-navy.html\" target=\"_blank\"><img src=\"https:\/\/cdn.def-shop.com\/original\/the-hundreds-hoody-blau-368801.jpg\" alt=\"\" class=\"slider-22522 slide-22525\" \/><\/a><\/li>\n                <li class=\"slide-22526 ms-external\" style=\"display: none; width: 100%;\"><a href=\"https:\/\/www.def-shop.com\/the-hundreds-forever-bar-logo-hoody-black.html\" target=\"_blank\"><img src=\"https:\/\/cdn.def-shop.com\/original\/the-hundreds-hoody-schwarz-368742.jpg\" alt=\"\" class=\"slider-22522 slide-22526\" \/><\/a><\/li>\n                <li class=\"slide-22527 ms-external\" style=\"display: none; width: 100%;\"><a href=\"https:\/\/www.def-shop.com\/the-hundreds-forever-bar-logo-t-shirt-burgundy-368661.html\" target=\"_blank\"><img src=\"https:\/\/cdn.def-shop.com\/original\/the-hundreds-t-shirt-rot-368661.jpg\" alt=\"\" class=\"slider-22522 slide-22527\" \/><\/a><\/li>\n                <li class=\"slide-22528 ms-external\" style=\"display: none; width: 100%;\"><a href=\"https:\/\/www.def-shop.com\/the-hundreds-forever-bar-logo-t-shirt-black.html\" target=\"_blank\"><img src=\"https:\/\/cdn.def-shop.com\/original\/the-hundreds-t-shirt-schwarz-368658.jpg\" alt=\"\" class=\"slider-22522 slide-22528\" \/><\/a><\/li>\n                <li class=\"slide-22529 ms-external\" style=\"display: none; width: 100%;\"><a href=\"https:\/\/www.def-shop.com\/the-hundreds-forever-bar-logo-t-shirt-forest-green.html\" target=\"_blank\"><img src=\"https:\/\/cdn.def-shop.com\/original\/the-hundreds-t-shirt-gruen-368655.jpg\" alt=\"\" class=\"slider-22522 slide-22529\" \/><\/a><\/li>\n                <li class=\"slide-22530 ms-external\" style=\"display: none; width: 100%;\"><a href=\"https:\/\/www.def-shop.com\/the-hundreds-forever-simple-adam-t-shirt-red.html\" target=\"_blank\"><img src=\"https:\/\/cdn.def-shop.com\/original\/the-hundreds-t-shirt-rot-368641.jpg\" alt=\"\" class=\"slider-22522 slide-22530\" \/><\/a><\/li>\n                <li class=\"slide-22531 ms-external\" style=\"display: none; width: 100%;\"><a href=\"https:\/\/www.def-shop.com\/the-hundreds-forever-simple-adam-t-shirt-white.html\" target=\"_blank\"><img src=\"https:\/\/cdn.def-shop.com\/original\/the-hundreds-t-shirt-weiss-368638.jpg\" alt=\"\" class=\"slider-22522 slide-22531\" \/><\/a><\/li>\n                <li class=\"slide-22532 ms-external\" style=\"display: none; width: 100%;\"><a href=\"https:\/\/www.def-shop.com\/the-hundreds-forever-team-snapback-cap-red.html\" target=\"_blank\"><img src=\"https:\/\/cdn.def-shop.com\/original\/the-hundreds-snapback-cap-rot-368821__1.jpg\" alt=\"\" class=\"slider-22522 slide-22532\" \/><\/a><\/li>\n                <li class=\"slide-22533 ms-external\" style=\"display: none; width: 100%;\"><a href=\"https:\/\/www.def-shop.com\/the-hundreds-forever-team-snapback-cap-black.html\" target=\"_blank\"><img src=\"https:\/\/cdn.def-shop.com\/original\/the-hundreds-snapback-cap-schwarz-368820__1.jpg\" alt=\"\" class=\"slider-22522 slide-22533\" \/><\/a><\/li>\n                <li class=\"slide-22534 ms-external\" style=\"display: none; width: 100%;\"><a href=\"https:\/\/www.def-shop.com\/the-hundreds-forever-halfbomb-t-shirt-red.html\" target=\"_blank\"><img src=\"https:\/\/cdn.def-shop.com\/original\/the-hundreds-t-shirt-rot-368603.jpg\" alt=\"\" class=\"slider-22522 slide-22534\" \/><\/a><\/li>\n                <li class=\"slide-22535 ms-external\" style=\"display: none; width: 100%;\"><a href=\"https:\/\/www.def-shop.com\/the-hundreds-forever-halfbomb-t-shirt-navy.html\" target=\"_blank\"><img src=\"https:\/\/cdn.def-shop.com\/original\/the-hundreds-t-shirt-blau-368600.jpg\" alt=\"\" class=\"slider-22522 slide-22535\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p><a href=\"https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Hoody-beige.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-22517\" src=\"https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Hoody-beige.jpg\" alt=\"the Hundreds_Hoody beige\" width=\"750\" height=\"900\" srcset=\"https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Hoody-beige.jpg 750w, https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Hoody-beige-250x300.jpg 250w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Windbreaker.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-22518\" src=\"https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Windbreaker.jpg\" alt=\"the Hundreds_Windbreaker\" width=\"750\" height=\"900\" srcset=\"https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Windbreaker.jpg 750w, https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Windbreaker-250x300.jpg 250w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Trikots-Shirt.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-22519\" src=\"https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Trikots-Shirt.jpg\" alt=\"the Hundreds_Trikots Shirt\" width=\"750\" height=\"900\" srcset=\"https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Trikots-Shirt.jpg 750w, https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Trikots-Shirt-250x300.jpg 250w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Longsleeve.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-22520\" src=\"https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Longsleeve.jpg\" alt=\"the Hundreds_Longsleeve\" width=\"750\" height=\"900\" srcset=\"https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Longsleeve.jpg 750w, https:\/\/www.def-shop.com\/magazin\/wp-content\/uploads\/2017\/07\/the-Hundreds_Longsleeve-250x300.jpg 250w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a class=\"omsc-button omsc-custom-hover omsc-size-medium omsc-style-flat omsc-text-dark\" href=\"https:\/\/www.def-shop.com\/the-hundreds\/\" style=\"background-color:#e0e0e0;border-color:#e0e0e0;color:#000000\" data-hover-bg-color=\"#efefef\" data-hover-text-color=\"#000000\" data-hover-border-color=\"#efefef\">The Hundreds<\/a>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bei The Hundreds spielen alle nach ihren eigenen Regeln. Hier l\u00e4sst sich stylem\u00e4\u00dfig niemand was vorschreiben! Damit bleiben die Gr\u00fcnder der Fuck-Off-Tradition von Punk und dem Freiheitsbegriff der Surf- und Skateboard-Kultur treu und sind damit mega erfolgreich. Damit ist das Label bei uns genau richtig: Welcome to DefShop! Mit dem Statement \u201cPeople over product\u201d, beginnt [&#8230;]<\/p>\n","protected":false},"author":38,"featured_media":22564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"inspiration_tags":[],"_links":{"self":[{"href":"https:\/\/www.def-shop.com\/magazin\/wp-json\/wp\/v2\/posts\/20790"}],"collection":[{"href":"https:\/\/www.def-shop.com\/magazin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.def-shop.com\/magazin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.def-shop.com\/magazin\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.def-shop.com\/magazin\/wp-json\/wp\/v2\/comments?post=20790"}],"version-history":[{"count":13,"href":"https:\/\/www.def-shop.com\/magazin\/wp-json\/wp\/v2\/posts\/20790\/revisions"}],"predecessor-version":[{"id":22540,"href":"https:\/\/www.def-shop.com\/magazin\/wp-json\/wp\/v2\/posts\/20790\/revisions\/22540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.def-shop.com\/magazin\/wp-json\/wp\/v2\/media\/22564"}],"wp:attachment":[{"href":"https:\/\/www.def-shop.com\/magazin\/wp-json\/wp\/v2\/media?parent=20790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.def-shop.com\/magazin\/wp-json\/wp\/v2\/categories?post=20790"},{"taxonomy":"inspiration_tags","embeddable":true,"href":"https:\/\/www.def-shop.com\/magazin\/wp-json\/wp\/v2\/inspiration_tags?post=20790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}